Marketing to Computers vs. Marketing to People Ringing, buzzing, singing… Your smartphone—the one who wakes you up in the morning. The one who doesn’t hesitate to tell you all of the exciting things you’ve missed while you were sleeping. The one who tells you to bring...
Marketing Strategy: How Knowing Your Buyer Impacts Your Bottom Line Growth. Success. Recognition. Financial Stability. Good customer relationships. Do these sound like the hopes and dreams that trickle through your mind on a daily basis? Have these trickling ambitions...
How to Start Reaching the Right People Print advertisements. Mass newsletter mailings. SEO strategies. Pay per click. Blogs and social media. What do these things have in common? Well, as a business owner, you’ve probably tried almost all of them and they’ve been...
The Detox Plan for Managing Digital Marketing: Strategies for managing digital marketing overload Recently, WNYC’s NewTechCity tackled the topic of tech/life balance with guest Priya Parker. Parker, and her advisory firm, Thrive Labs help people and companies kick...
Stuck in a Marketing Rut? Are you stuck in a marketing rut? You have specific goals for your company’s success, and you know marketing is vital to the growth of your business. But lately you’ve been having some of these thoughts with regard to your unproductive...
7 Tips to Jumpstart Your Marketing Program Now the perfect time for turning over a new leaf and rethinking your marketing strategy. If you haven’t been seeing the results you want from your current marketing efforts, now’s the time to change course. Resolve to make...
