As account based marketing (ABM) continues to grow and develop into a powerful marketing strategy, the age-old question remains: How do I prove and measure my results? Don’t let the thought intimidate you, though. Diving into your account based marketing metrics to understand your results is all about asking the right questions.
Account Based Marketing
Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages.