If you’re like most people who are trying to market their business, you’ve probably read a lot about digital content and how vital it is to attracting, engaging, and retaining customers. You might even be excited to dive in and start creating content right now, to begin building awareness, increasing revenue, and nurturing relationships.
When implementing full service website marketing, you can and should expect a return on your investment. But how can you tell… before you invest your time and money… exactly what it will take to achieve ROI? And how long it will take?
Whether the goal of your website is to increase awareness, generate more leads, or turn more leads into customers — or all three — having high-quality content is critical to getting users to visit your site and return to it again and again. That makes web content development an integral part of an effective inbound…
When you research this question online, it’s easy to find an enormous amount of information. The recommendations can be a bit conflicting, depending upon the source of the data. And they may not be helpful when trying to determine which to apply to your unique situation.
A good content strategy serves as a guide and a plan for producing, publishing, and promoting content that helps you meet specific business goals.