If you are just getting started with SEO content writing (or even if you have been at it for a while), it can be challenging to make sense of all the advice you read. There are few definitive rules and a lot of loose guidelines. The most important (and the most ambiguous) seems to be:…
Content Marketing
Read this before sending that email blast!
Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…
How to Boost Your Technical Marketing with Content
There’s a common misconception about technical marketing. Because it’s built on the premise that the audience has, at the very least, a basic understanding of the technology product or service that is being marketed, traditional tech marketing tends to focus on features and specifications. In fact, technical marketing often uses jargon and “insider information” that…
5 Questions a Content Marketing Writer Should Ask You
In today’s competitive marketplace, content marketing is not about telling people all about your business, products, or services. Instead, it is all about using high-quality, meaningful content to: Offer relevant information that educates your prospects and customers Deliver a valuable experience that connects with people and builds trust Drive forward movement through the buyer journey…
Want More Leads? Consider Content Syndication for B2B Marketing
If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking.
