With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what...
There’s a common misconception about technical marketing. Because it’s built on the premise that the audience has, at the very least, a basic understanding of the technology product or service that is being marketed, traditional tech marketing tends to focus on...
Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business? Keep reading to...
When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer...
Looking to build a truly useful buyer’s journey map to guide your sales and marketing efforts? To do that, you need more than a canned framework or template. Before you even think about what the map looks like, you need to define the purpose of your buyer’s journey...
