How often do you receive a customer newsletter that is so dull and self-serving (on the sender’s part) that you delete the email without even opening it? Personally, I delete at least a few every day. Since you’re reading this, you already know your customer...
We’ve talked before about the importance of having a content strategy in place before you begin creating your marketing content. While that strategy won’t be the same from one business to the next, there is at least one common, crucial goal: to provide prospective...
As a Content Strategist for HELLO Marketing Agency, it’s my job to develop ideas for business blog topics, both for a diverse collection of clients as well as for our agency’s website. Clients will often say things like: “You’re so creative! I don’t know how you dream...
Marketing automation best practices to put into place We’ve talked before about the many benefits of marketing automation for businesses that employ this tool. However, blindly implementing marketing automation tactics helps no one – in fact it may actually do...
Take one look at your to-do list and the benefits of marketing automation will clearly speak for themselves. In the simplest of terms, marketing automation is software that automates routine, manual tasks and processes with the intent of improving efficiency. While...
So many marketing automation tools are making promises like these: Marketing automation can accelerate demand generation Free marketing tools you can use to convert visitors into leads Send emails fast and easy Get more sales with less effort It is no wonder sales of...
