Looking to build a truly useful buyer’s journey map to guide your sales and marketing efforts? To do that, you need more than a canned framework or template. Before you even think about what the map looks like, you need to define the purpose of your buyer’s journey...
We’ve talked before about the importance of having a content strategy in place before you begin creating your marketing content. While that strategy won’t be the same from one business to the next, there is at least one common, crucial goal: to provide prospective...
There are so many ways to define potential customers… If you want to take control of your ineffective sales and marketing efforts, understanding your buyers is an important first step. But when you research the topic online, you’ll find dozens of different ways of...
So You Think You Know Your Buyer, But Do You Really? One of the most eye-opening conversations I have with business owners these days is about their buyers. When asked, they traditionally recite the 80’s definition of their “ideal client” (industry, company size,...
When, Why and How to Develop a Buyer Persona for Your Company Is your marketing strategy at the beginning of a rapid downward spiral and you don’t know why? You’ve tried so many marketing tools and strategies during your time as a business owner but nothing seems to...
How NOT Knowing Your Buyer Impacts Your Bottom Line The mantra of the marketing world: know your buyer. If you had a dollar for every time you’ve heard this advice, you’d probably be able to run your business without knowing your buyer at all. Well, we’re sorry to...
