HubSpot is often described as a tool to assist with your marketing efforts. While this is true, it’s only half of the platform’s full capabilities. Did you know it is also an effective sales tool? Knowing how to use HubSpot for your sales efforts is just as important...
If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking. That’s because, for the right businesses, content syndication for B2B marketing can...
Somewhere along the way marketing strategies started competing with one another. Computers opened up a whole new way to reach audiences and inbound marketing was born. The comparisons began: inbound vs. outbound marketing, online vs. offline marketing, direct mail...
Do you need an email marketing consultant? Do you realize that on average, we make roughly 35,000 choices every day?! From personal preferences to business decisions, we determine how we proceed on numerous options placed in front of us. (We can debate the pros and...
It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your...
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer? All too often, businesses fail to define what a sales qualified lead is,...
