Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business? Keep reading to...
When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer...
As account based marketing (ABM) continues to grow and develop into a powerful marketing strategy, the age-old question remains: How do I prove and measure my results? Don’t let the thought intimidate you, though. Diving into your account based marketing...
Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages. Some people think ABM,...
I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new...
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to...
