In today’s digital business climate, your website is your most important and powerful marketing tool, hands down. In order to successfully carry out any marketing strategy, you must have a dynamite website. Why? Your website is what attracts visitors and informs them...
Picture this. You’re the owner of a small business and you’re frustrated. You’re sitting at your desk in your office, trying to figure out why your marketing plans have not been bringing in leads. Could it be true what some of your industry peers are saying? That your...
When you hear the word “automation,” what do you think about? Lightening your workload? Getting things done more quickly? Adding efficiency to a long process? Yes, in many cases, the term “automation” means getting something done more easily, quickly, and efficiently...
We have all heard the common complaint “marketing and sales just do not play well together”. Exactly where and when this problem began is a mystery and as essential to business success as these functions are, it amazes me that this rivalry has prospered for so long....
Using Facebook for Marketing “My Clients Are Not on Facebook” Business owners, listen up! If you’ve ever said this, you’re not alone. You might not be correct in this statement, but don’t worry—you’re certainly not alone in that either. You’ve seen it, we’ve seen it:...
Use the Internet and Social Media to Grow Your Business As one of the top decision-makers in your company, you’ve probably seen it: the world of marketing is transforming because buying habits have changed. Gone are the days when advertisements and search engine...