If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking.
1. Decide who owns sales lead management While Sales and Marketing teams should be collaborating closely on all aspects of sales lead management, determining who should own it will largely depend on a company’s strategy for generating new business leads.
For many sales teams, it’s getting harder and harder to get good quality B2B leads using the old tactics: cold calling, networking, and traditional advertising. Why? Because buying behavior has changed.
When you research this question online, it’s easy to find an enormous amount of information. The recommendations can be a bit conflicting, depending upon the source of the data. And they may not be helpful when trying to determine which to apply to your unique situation.
I’d say about 90% of my conversations with business owners include statements like: “We worked with a internet marketing consultant for 6 months and got nothing from it” “I’ve spent thousands of dollars on search engine optimization and have no idea what it did” “We hired a marketing consultant who wrote great blog posts but…