Is your business considering an organic SEO strategy to bring traffic to a new or existing website? Or have you recently kicked off a new organic SEO campaign, but are failing to see the traffic gains you were hoping for? In either case, you’re probably wondering about SEO ROI: will the time, effort, and expense…
Digital Marketing Strategy
So you’ve decided it’s time to get serious about customer satisfaction. Like any good marketing professional, your go-to tactic for evaluating success and establishing a baseline for improvement is the never-fail Net Promoter Score survey. It’s only a two question survey. Simple, right?
With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?
Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business?
When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer working.