I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new opportunities that will help improve your business.
Digital Marketing Strategy
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to decrease support costs, or keep customers from switching to a competitor.
It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your business.
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer?
Having the right tools is essential for any business professional. For example, most businesses have an email database in one form or another. However, there is a significant difference between having those tools and knowing how to use them effectively. So about that email database, have you ever considered the value it has, or could…