Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business?
Digital Marketing Strategy
When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer working.
I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new opportunities that will help improve your business.
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to decrease support costs, or keep customers from switching to a competitor.
It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your business.