You know you need to do more to drive leads to your business and your marketing efforts to date are not working. It’s hard to sort out which tactics to choose, never mind what messages to put out.
Growth-minded companies inherently understand that marketing and sales are an essential part of business. So where do you begin?
1
Your Audience
Successful marketing starts with defining your audience and uncovering what they need and want to know.
2
Your Value
Are you clear on what makes you different than your competitors and the value you bring to your customers?
3
Your Goals
Knowing what you are reaching for and measuring toward that end is the only way to determine success.
1. KNOW YOUR AUDIENCE
Business success starts with knowing your audience.
As the digital world gets bigger, it becomes harder to engage with prospects using old-school sales and marketing methods.
Why? Because people are bombarded with messages and have learned to ignore most of them.
EXCEPT when the message is something they care about at that moment.
Uncovering what your ideal audience needs and wants to know (and where they go to get it) is the FIRST STEP in your quest for an effective marketing strategy.
2. UNIQUE VALUE PROPOSITION
Just as important as knowing all you can about your buyers is being clear on the value you bring to your customers.
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- What challenges do you help them overcome?
- What benefits does your solution bring?
- What makes you the best choice?
- How are you unique or different from your competitors?
- What promises do you make?
- How well do you deliver on those promises?
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Clearly describing your value is an integral step to developing the messages that will resonate with your target audience.
Presenting those messages on your website in the right way, positions you as an authority and attracts your ideal prospect.
3. GOALS
Achieving business success with marketing requires setting clear, actionable goals.
This seems obvious, but not surprising how many companies are willing to put tremendous time, energy, and resources behind marketing without any measurable way to evaluate the outcome.
There are an abundance of platforms, distribution channels, data analytics providers and applications that are available to help with some aspect of marketing.
Knowing what you are reaching for and measuring toward that end is the only way to determine success.
Establishing the right goals helps to guide your decision making, and ensures you’ll get a return on your investment.
Ready to get started?
With the right intelligence and clarity about your audience, your value and your goals, creating a smart marketing plan becomes that much easier.
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