B2B Digital Marketing & Inbound Marketing Services
Is digital marketing right for you?
- You need more leads to drive sales.
- Traditional marketing tactics are no longer working for you.
- Your competitors are pulling ahead of you with B2B Internet marketing.
- You don’t have the expertise in house to do B2B digital marketing yourself.
Sound like you? Then you’re taking the right first step by exploring outsource marketing solutions.
If you don’t know much about B2B digital marketing, you’re probably overwhelmed with questions. Will it work for your business? How can you choose an agency that will deliver results?
We can help you with that! Here’s a quick primer about digital marketing concepts and who can benefit from B2B digital marketing.
Then we’ll tell you why HELLO Marketing gets results that others don’t.
What is B2B digital marketing?
As the world gets more connected, it becomes harder to engage with prospects using old-school sales and marketing methods. Why? Because people are bombarded with messages and have learned to ignore most of them.
EXCEPT when the message is something they care about at that moment.
That’s the basic principle behind the way HELLO Marketing does B2B digital marketing. It’s about connecting with the right prospects… the ones who want and need what you’re selling. The ones who are interested and searching for information online. The ones who are getting ready to buy.
People sometimes mistakenly think that digital marketing only works for consumer products. Remember this: the businesses you’re selling to are owned, managed, and run by people. People who are on the Internet searching for solutions to their problems (like you’re doing right now!).
Do your customers spend time evaluating solutions and making a carefully-considered decision before they purchase (as opposed to a quick, impulse buy)? If they do, digital marketing can work for you.
So how does HELLO Marketing help you find and connect with those people?
We provide B2B digital marketing services based on the philosophy of inbound marketing. Inbound is our our “evergreen” process for continuously driving leads into your sales pipeline.
Keep reading to learn the basics.
Inbound marketing: connecting with qualified buyers
Simply stated, B2B inbound marketing draws prospects to your website who want and need what you sell. Unlike the “interruptive” outbound tactics of the past (think TV or print ads, cold calling or knocking on doors), inbound marketing makes prospects more receptive because they’re choosing to engage with you on their own terms.
Inbound is the foundation of your B2B digital marketing program. Here’s how it works.
Attract
Inbound starts with getting inside the minds of your buyers: understanding their needs and their online behavior. Then we create relevant content to engage them, using SEO, social media and sometimes digital advertising to attract them to your website.
Convert
Imagine filling your team’s sales funnel with leads that are deep into the sales cycle. Inbound turns casual website visitors into leads with timely content, landing pages and calls to action.
Close
Inbound doesn’t stop with delivering leads. We nurture qualified prospects with tailored content that removes barriers and speeds the purchase decision.
Delight
Happy customers turn into the evangelists for your company. That’s why inbound marketing continues the digital conversation even after the close.
Measure
Here’s one reason HELLO Marketing is different: we add another crucial step to our inbound process. We regularly measure & analyze the success of every aspect of our B2B digital marketing campaigns. Then we adjust where needed to continuously improve results.
Our strategic approach to B2B digital marketing
At HELLO Marketing, we understand that no two companies are alike, even in the same industry. Your products and services, your sales infrastructure, your ideal prospects and your marketing challenges are uniquely your own.
That’s why we craft the perfect recipe of digital marketing strategies and tactics for your business. And, unlike other outsource digital marketing agencies, we guarantee results.
What does that mean? We deliver qualified leads and ROI. We do more than promise… every month we report to you on how well we’re living up to our guarantee.
Ready to start a conversation?
Give Lauren a call today
