I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new opportunities that will help improve your business.
B2B Marketing & Lead Generation Articles
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to decrease support costs, or keep customers from switching to a competitor.
HubSpot is often described as a tool to assist with your marketing efforts. While this is true, it’s only half of the platform’s full capabilities. Did you know it is also an effective sales tool? Knowing how to use HubSpot for your sales efforts is just as important as knowing how to use it for…
If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking.
1. Decide who owns sales lead management While Sales and Marketing teams should be collaborating closely on all aspects of sales lead management, determining who should own it will largely depend on a company’s strategy for generating new business leads.