1. Decide who owns sales lead management While Sales and Marketing teams should be collaborating closely on all aspects of sales lead management, determining who should own it will largely depend on a company’s strategy for generating new business leads.
B2B Marketing & Lead Generation Articles
Why Inbound vs. Outbound Marketing is Not the Right Question
Somewhere along the way marketing strategies started competing with one another. Computers opened up a whole new way to reach audiences and inbound marketing was born. The comparisons began: inbound vs. outbound marketing, online vs. offline marketing, direct mail vs. email marketing, paid (SEM) vs. organic (SEO). The problem is, these generic comparisons are not…
Things to Consider Before Hiring an Email Marketing Consultant
Do you need an email marketing consultant? Do you realize that on average, we make roughly 35,000 choices every day?! From personal preferences to business decisions, we determine how we proceed on numerous options placed in front of us. (We can debate the pros and cons of deciding to actually conduct that count later.) One…
13 Ways to Use Customer Insight to Achieve Customer Delight
It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your business.
How Do You Define a Sales Qualified Lead?
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer?
