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> B2B Marketing & Lead Generation Articles

B2B Marketing & Lead Generation Articles

What To Do When Your Best Sales Tactics Are Not Working

July 25, 2019 by Lauren Canning

When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer working.

Buyer Persona Digital Marketing Strategy

What Your Buyer’s Journey Map is Missing

July 11, 2019 by Renee Bauer

Looking to build a truly useful buyer’s journey map to guide your sales and marketing efforts? To do that, you need more than a canned framework or template.

Buyer Persona

Account Based Marketing Metrics: What KPIs You Should be Tracking and Why

June 20, 2019 by Lauren Canning

As account based marketing (ABM) continues to grow and develop into a powerful marketing strategy, the age-old question remains: How do I prove and measure my results? Don’t let the thought intimidate you, though. Diving into your account based marketing metrics to understand your results is all about asking the right questions.

Account Based Marketing

ABM Strategy for Niche Audiences

June 6, 2019 by Carla Huelsenbeck

Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages.

Account Based Marketing

5 Questions a Content Marketing Writer Should Ask You

May 16, 2019 by Carla Huelsenbeck

In today’s competitive marketplace, content marketing is not about telling people all about your business, products, or services. Instead, it is all about using high-quality, meaningful content to: Offer relevant information that educates your prospects and customers Deliver a valuable experience that connects with people and builds trust Drive forward movement through the buyer journey…

Content Marketing

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