Whether you are creating a website from scratch or thinking about how to boost the power and reach of an existing site, mobile readiness is probably in the front of your mind. And if it’s not, it should be.
B2B Marketing & Lead Generation Articles
How to Track Email Metrics and What They Reveal
Customer Newsletter Ideas That Engage and Delight
How often do you receive a customer newsletter that is so dull and self-serving (on the sender’s part) that you delete the email without even opening it? Personally, I delete at least a few every day. Since you’re reading this, you already know your customer newsletter needs help. So today I’m going to give you…
B2B Buyer Journey: How It Can Guide Content Strategy
We’ve talked before about the importance of having a content strategy in place before you begin creating your marketing content. While that strategy won’t be the same from one business to the next, there is at least one common, crucial goal: to provide prospective customers with the information they need, when they really need it. This…
Ideas for Business Blog Topics: DOs & DON’Ts to Gain Visibility
As a Content Strategist for HELLO Marketing Agency, it’s my job to develop ideas for business blog topics, both for a diverse collection of clients as well as for our agency’s website. Clients will often say things like: “You’re so creative! I don’t know how you dream up all these ideas!” They seem to believe…
