When you research this question online, it’s easy to find an enormous amount of information. The recommendations can be a bit conflicting, depending upon the source of the data. And they may not be helpful when trying to determine which to apply to your unique situation.
B2B Marketing & Lead Generation Articles
A good content strategy serves as a guide and a plan for producing, publishing, and promoting content that helps you meet specific business goals.
Content is the backbone of digital marketing Content is at the core of every successful digital marketing plan. It’s how you engage and connect with your target audience: on your website, on social media, and on other digital channels. It’s a low-touch tool to help nurture prospects and move them closer to a sale. And…
While inbound marketing is focused on creating the kind of helpful and empowering experience a customer wants to have, the ultimate goal is still to generate leads for your business. And one of the most effective ways to do that is with gated content.
Goal setting is a critical step in nearly every activity from a healthy lifestyle to our careers to business. So what are your social media goals? Have you ever considered what your social media aims and objectives are?