If you’re like most people who are trying to market their business, you’ve probably read a lot about digital content and how vital it is to attracting, engaging, and retaining customers. You might even be excited to dive in and start creating content right now, to begin building awareness, increasing revenue, and nurturing relationships.
B2B Marketing & Lead Generation Articles
There are so many ways to define potential customers… If you want to take control of your ineffective sales and marketing efforts, understanding your buyers is an important first step. But when you research the topic online, you’ll find dozens of different ways of defining potential customers and doing customer analysis.
When implementing full service website marketing, you can and should expect a return on your investment. But how can you tell… before you invest your time and money… exactly what it will take to achieve ROI? And how long it will take?
Whether the goal of your website is to increase awareness, generate more leads, or turn more leads into customers — or all three — having high-quality content is critical to getting people to visit your site and return to it again and again. That makes web content development an integral part of an effective inbound…