It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your business.
B2B Marketing & Lead Generation Articles
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer?
Having the right tools is essential for any business professional. For example, most businesses have an email database in one form or another. However, there is a significant difference between having those tools and knowing how to use them effectively. So about that email database, have you ever considered the value it has, or could…
One of the many things we do as a marketing agency is help our clients manage their online reputation. The fact is, having a good reputation brings you more customers and grows your business. Having a bad one (deserved or not) can be so harmful that it puts you out of business.
You might be surprised to hear that across companies of all shapes and sizes, there is a common challenge when it comes to developing an effective B2B marketing plan.