Is your business considering an organic SEO strategy to bring traffic to a new or existing website? Or have you recently kicked off a new organic SEO campaign, but are failing to see the traffic gains you were hoping for? In either case, you’re probably wondering about SEO ROI: will the time, effort, and expense…
B2B Marketing & Lead Generation Articles
5 NPS Best Practices For Actionable Insights
So you’ve decided it’s time to get serious about customer satisfaction. Like any good marketing professional, your go-to tactic for evaluating success and establishing a baseline for improvement is the never-fail Net Promoter Score survey. It’s only a two question survey. Simple, right?
Your B2B Marketing Agency Relationship: What Should You Expect?
With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?
How to Boost Your Technical Marketing with Content
There’s a common misconception about technical marketing. Because it’s built on the premise that the audience has, at the very least, a basic understanding of the technology product or service that is being marketed, traditional tech marketing tends to focus on features and specifications. In fact, technical marketing often uses jargon and “insider information” that…
How to Use Customer Database Marketing to Drive Repeat Business
Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business?
