When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer working.
B2B Marketing & Lead Generation Articles
Looking to build a truly useful buyer’s journey map to guide your sales and marketing efforts? To do that, you need more than a canned framework or template.
As account based marketing (ABM) continues to grow and develop into a powerful marketing strategy, the age-old question remains: How do I prove and measure my results? Don’t let the thought intimidate you, though. Diving into your account based marketing metrics to understand your results is all about asking the right questions.
Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages.
In today’s competitive marketplace, content marketing is not about telling people all about your business, products, or services. Instead, it is all about using high-quality, meaningful content to: Offer relevant information that educates your prospects and customers Deliver a valuable experience that connects with people and builds trust Drive forward movement through the buyer journey…