As account based marketing (ABM) continues to grow and develop into a powerful marketing strategy, the age-old question remains: How do I prove and measure my results? Don’t let the thought intimidate you, though. Diving into your account based marketing metrics to understand your results is all about asking the right questions.
B2B Marketing & Lead Generation Articles
Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages.
In today’s competitive marketplace, content marketing is not about telling people all about your business, products, or services. Instead, it is all about using high-quality, meaningful content to: Offer relevant information that educates your prospects and customers Deliver a valuable experience that connects with people and builds trust Drive forward movement through the buyer journey…
I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new opportunities that will help improve your business.
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to decrease support costs, or keep customers from switching to a competitor.