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> B2B Marketing & Lead Generation Articles

B2B Marketing & Lead Generation Articles

How to Measure Social Media Effectiveness for Business

January 23, 2020 by Lauren Canning

If you want to know how to measure social media effectiveness for your business, you need to start by answering one critical question first. Specifically, what do you want to accomplish?

Social Media

SEO Content Writing: What is “Quality” Content?

January 9, 2020 by Renee Bauer

If you are just getting started with SEO content writing (or even if you have been at it for a while), it can be challenging to make sense of all the advice you read. There are few definitive rules and a lot of loose guidelines. The most important (and the most ambiguous) seems to be:…

Content Marketing SEO

How to Use Personalization in B2B Digital Marketing (without Fancy Tools or Deep Pockets)

November 21, 2019 by Carla Huelsenbeck

Most businesses today recognize the value of personalization in digital marketing — tailoring your marketing message to different customers based on who they are and what they need. Done right, personalization offers content that is genuinely helpful to customers and an experience that is truly relevant to their needs.

Digital Marketing Strategy

Real Life Customer Satisfaction Examples to Inspire You

November 7, 2019 by Lauren Canning

Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.

Digital Marketing Strategy

Read this before sending that email blast!

October 17, 2019 by Lauren Canning

Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…

Content Marketing Digital Marketing Strategy

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Recent Posts

  • How to Measure Social Media Effectiveness for Business
  • SEO Content Writing: What is “Quality” Content?
  • How to Use Personalization in B2B Digital Marketing (without Fancy Tools or Deep Pockets)
  • Real Life Customer Satisfaction Examples to Inspire You
  • Read this before sending that email blast!

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