Most businesses today recognize the value of personalization in digital marketing — tailoring your marketing message to different customers based on who they are and what they need. Done right, personalization offers content that is genuinely helpful to customers and an experience that is truly relevant to their needs.
B2B Marketing & Lead Generation Articles
Real Life Customer Satisfaction Examples to Inspire You
Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.
Read this before sending that email blast!
Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…
Organic SEO Effectiveness: What Can You Realistically Expect?
Is your business considering an organic SEO strategy to bring traffic to a new or existing website? Or have you recently kicked off a new organic SEO campaign, but are failing to see the traffic gains you were hoping for? In either case, you’re probably wondering about SEO ROI: will the time, effort, and expense…
5 NPS Best Practices For Actionable Insights
So you’ve decided it’s time to get serious about customer satisfaction. Like any good marketing professional, your go-to tactic for evaluating success and establishing a baseline for improvement is the never-fail Net Promoter Score survey. It’s only a two question survey. Simple, right?
