If you want to know how to measure social media effectiveness for your business, you need to start by answering one critical question first. Specifically, what do you want to accomplish?
B2B Marketing & Lead Generation Articles
SEO Content Writing: What is “Quality” Content?
If you are just getting started with SEO content writing (or even if you have been at it for a while), it can be challenging to make sense of all the advice you read. There are few definitive rules and a lot of loose guidelines. The most important (and the most ambiguous) seems to be:…
How to Use Personalization in B2B Digital Marketing (without Fancy Tools or Deep Pockets)
Most businesses today recognize the value of personalization in digital marketing — tailoring your marketing message to different customers based on who they are and what they need. Done right, personalization offers content that is genuinely helpful to customers and an experience that is truly relevant to their needs.
Real Life Customer Satisfaction Examples to Inspire You
Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.
Read this before sending that email blast!
Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…
