B2B Lead Generation Services
At the heart of every effective marketing plan is an ongoing strategy to build your brand and cost-effectively capture qualified leads. HELLO Marketing helps your business leverage the power of digital for B2B lead generation.
Here’s a quick look at our robust five-step process for B2B lead generation services:
Step 1
Understanding You
What makes your organization tick? How do you measure success? Where have you been and where do you want to go? In addition to gaining critical insights into what makes you different (and better) in your market, we also work together to quantify your goals, outline key performance indicators, and define your ideal lead.
Research and immersion: A lead generation agency can’t be successful without a deep understanding of your company, the products and services you offer, and your market. Our process begins with interviews and assessments that help us gain an insider’s view of your business.
Sales & marketing alignment: The ultimate goal of lead generation marketing is to increase sales. From the very beginning of our relationship, we work to strengthen the way marketing and sales work together. The result? More leads become paying customers.
Step 2
Understanding Them
Thanks to the Internet, your buyer is now in the driver’s seat when it comes to the purchasing process. More than ever, success depends on how well you understand your buyer. You’ll be surprised at what you don’t know, and how much B2B lead generation improves when you find out!
Buyer persona development: We get to know your buyers by performing in-depth interviews to uncover the hidden reasons behind buying decisions, barriers to purchase, outcome goals and more.
SEO/keyword research: Think your buyers are not online? Think again. We uncover exactly what they are searching for and why. Then we optimize your website to increase your rankings in search results, which draws more buyers to your website.
Step 3
Developing Your Marketing Content
You’re the expert in your industry. You know it. We know it. Together, we’ll work to create content that serves as the centerpiece of your B2B lead generation campaigns. Content that works hard for you twenty-four hours a day, seven days a week. Think of these assets as rock star employees who never take a sick day and are relentless at generating leads and converting them into customers.
Step 4
Being Where Your Buyers Are
You know your stuff. Now it’s time they knew it, too. By packaging, delivering and sharing your expertise with ideal buyers — when and how they want it — we’ll transform skeptical prospects into happy leads, without interrupting their day or overburdening their inbox.
Digital marketing strategy: This is the key reason our lead generation services get results above and beyond the others. We craft the perfect recipe of digital marketing tactics (such as social media, email marketing, and blogs) to get in front of your buyers at just the right time, with just the right content.
Marketing automation: HubSpot software provides the tools to efficiently manage B2B lead generation marketing campaigns. It also helps us interact with buyers on a personal level and nurture them as they move through the sales process.
Step 5
Delivering Leads & Reporting Results
The secret to digital marketing is that there is no secret. Like any business goal, success requires strategy, hard work, and measuring progress toward your objectives. That’s why we track everything from site traffic to social media reach, visitor-to-lead conversion and more, to ensure you’re always heading in the right direction.
HELLO Marketing guarantees you’ll get a measurable financial return (quality leads and more sales) from our B2B lead generation services. Contact us today to get started!
