After the hours you spent crafting the perfect email campaign, how did it do? What did your email metrics reveal on the success of your efforts? If this part of the process is something new to you or a task that has been given little to no attention, you likely are having one of two…
Marketing automation best practices to put into place We’ve talked before about the many benefits of marketing automation for businesses that employ this tool. However, blindly implementing marketing automation tactics helps no one – in fact it may actually do more harm than the good intended.
Take one look at your to-do list and the benefits of marketing automation will clearly speak for themselves. In the simplest of terms, marketing automation is software that automates routine, manual tasks and processes with the intent of improving efficiency.
Social media has many uses from sharing the events of our lives to connecting with others. That seems rather personal on the surface; what about professionally? Are there any benefits of social media marketing that can help businesses grow and expand? In a word, yes!