There are so many ways to define potential customers… If you want to take control of your ineffective sales and marketing efforts, understanding your buyers is an important first step. But when you research the topic online, you’ll find dozens of different ways of defining potential customers and doing customer analysis.
For many sales teams, it’s getting harder and harder to get good quality B2B leads using the old tactics: cold calling, networking, and traditional advertising. Why? Because buying behavior has changed.
A good content strategy serves as a guide and a plan for producing, publishing, and promoting content that helps you meet specific business goals.
Content is the backbone of digital marketing Content is at the core of every successful digital marketing plan. It’s how you engage and connect with your target audience: on your website, on social media, and on other digital channels. It’s a low-touch tool to help nurture prospects and move them closer to a sale. And…
So you want a new website. And you’re trying to figure out who to hire to build it. WAIT… don’t hire a website company, a web marketing agency, or anybody just yet!