Looking to build a truly useful buyer’s journey map to guide your sales and marketing efforts? To do that, you need more than a canned framework or template.
Sales and marketing teams often decide to map their B2B buyer journey so they can figure out how to move prospects through the process faster. You might create a B2B customer journey map (documenting the post-sale experience) for similar reasons: to discover how to decrease support costs, or keep customers from switching to a competitor.
It would be silly of me to ask if you want to delight your customers… what business doesn’t? But are you making that a priority and actively working on a plan to build customer delight? If not, you’re selling your customers short, and you’re also hurting your business.
One of the many things we do as a marketing agency is help our clients manage their online reputation. The fact is, having a good reputation brings you more customers and grows your business. Having a bad one (deserved or not) can be so harmful that it puts you out of business.
How often do you receive a customer newsletter that is so dull and self-serving (on the sender’s part) that you delete the email without even opening it? Personally, I delete at least a few every day. Since you’re reading this, you already know your customer newsletter needs help. So today I’m going to give you…