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  • Our Process
    • Sales and Marketing Alignment
    • Buyer Persona Development
    • SEO/Search Marketing
    • Content Strategy and Content Creation
    • Digital Marketing Strategy
    • Marketing Automation
    • Marketing Metrics and Reporting
  • Services
    • Digital and Inbound Marketing
    • Website SEO
    • Website Design for Lead Generation
  • Resources
  • About
  • Contact
  • Blog

Blog

> Lauren Canning

Lauren Canning

How to Measure Social Media Effectiveness for Business

January 23, 2020 by Lauren Canning

If you want to know how to measure social media effectiveness for your business, you need to start by answering one critical question first. Specifically, what do you want to accomplish?

Social Media

Real Life Customer Satisfaction Examples to Inspire You

November 7, 2019 by Lauren Canning

Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.

Digital Marketing Strategy

Read this before sending that email blast!

October 17, 2019 by Lauren Canning

Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…

Content Marketing Digital Marketing Strategy

Your B2B Marketing Agency Relationship: What Should You Expect?

September 5, 2019 by Lauren Canning

With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?

Digital Marketing Strategy Inbound Marketing

How to Use Customer Database Marketing to Drive Repeat Business

August 8, 2019 by Lauren Canning

Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business?

Digital Marketing Strategy

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