Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.
With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?
When a business that has been successful for years begins to struggle, it’s scary and confusing. You can’t help but wonder why your best sales tactics, the ones that you have relied upon for the last 20 years (and have gotten you where you are today), are no longer working.
I don’t know about you but the word “audit” usually leaves me feeling anxious, probably because it is most often associated with taxes and finances (not my favorite topics). A marketing audit should be the exact opposite. The results should provide you with new opportunities that will help improve your business.
Somewhere along the way marketing strategies started competing with one another. Computers opened up a whole new way to reach audiences and inbound marketing was born. The comparisons began: inbound vs. outbound marketing, online vs. offline marketing, direct mail vs. email marketing, paid (SEM) vs. organic (SEO). The problem is, these generic comparisons are not…