If you want to know how to measure social media effectiveness for your business, you need to start by answering one critical question first. Specifically, what do you want to accomplish?
Delighting your customers not only keeps them happy and returning for more, but can also drive new business your way.
Seriously, hold on just a moment before sending that email blast to your entire contact list. Reread that sentence. Sending an email blast to your entire contact list. Yes, you need to stay in touch with your customers and prospects. Of course, you should be sharing relevant content, news, updates, tips, and more. No, email is not…
With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?
Most organizations today have some sort of CRM system. While some are more robust than others, it’s a way to capture and track information about your customer base. The big question is, does your customer database marketing help you grow your business?