If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking.
You might be surprised to hear that across companies of all shapes and sizes, there is a common challenge when it comes to developing an effective B2B marketing plan.
Whether you are creating a website from scratch or thinking about how to boost the power and reach of an existing site, mobile readiness is probably in the front of your mind. And if it’s not, it should be.
We’ve talked before about the importance of having a content strategy in place before you begin creating your marketing content. While that strategy won’t be the same from one business to the next, there is at least one common, crucial goal: to provide prospective customers with the information they need, when they really need it. This…
If you’re like most people who are trying to market their business, you’ve probably read a lot about digital content and how vital it is to attracting, engaging, and retaining customers. You might even be excited to dive in and start creating content right now, to begin building awareness, increasing revenue, and nurturing relationships.