There’s a common misconception about technical marketing. Because it’s built on the premise that the audience has, at the very least, a basic understanding of the technology product or service that is being marketed, traditional tech marketing tends to focus on features and specifications. In fact, technical marketing often uses jargon and “insider information” that…
ABM Strategy for Niche Audiences
Getting a prospect to commit to a deal is challenging enough. What if your prospect isn’t just one person, but a team of people who all have some say or influence in a purchasing decision? That’s exactly where an ABM strategy offers advantages.
5 Questions a Content Marketing Writer Should Ask You
In today’s competitive marketplace, content marketing is not about telling people all about your business, products, or services. Instead, it is all about using high-quality, meaningful content to: Offer relevant information that educates your prospects and customers Deliver a valuable experience that connects with people and builds trust Drive forward movement through the buyer journey…
Want More Leads? Consider Content Syndication for B2B Marketing
If you think content syndication is just about getting third parties to share your content on their website or platform to reach a larger audience, it’s time to expand your thinking.
Need a B2B Marketing Plan That Gets Results? Do This First
You might be surprised to hear that across companies of all shapes and sizes, there is a common challenge when it comes to developing an effective B2B marketing plan.
