Our 5-Step Process

At the heart of every effective marketing plan is an ongoing strategy to build your brand and cost-effectively capture qualified leads. HELLO Marketing helps your business leverage the power of digital to do just that.

Here’s a quick look at our robust five-step process:

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Step 1

Understanding You

What makes your organization tick? How do you measure success? Where have you been and where do you want to go? In addition to gaining critical insights into what makes you different (and better) in your market, we also work together to quantify your goals, outline key performance indicators, and define your ideal lead.

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Step 2

Understanding Them

Thanks to the Internet, your buyer is now in the driver’s seat when it comes to the purchasing process. More than ever, success depends on how well you understand your buyer. We get to know them by performing in-depth interviews to uncover unique purchase motivations, perceived barriers, success factors, decision-making criteria and more.

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Step 3

Developing Your Marketing Assets

You’re the expert in your industry. You know it. We know it. Together, we’ll work to create content that serves as the centerpiece of your campaigns, content that works hard for you twenty-four hours a day, seven days a week. Think of these assets as rock star employees who never take a sick day and are relentless in converting leads into customers.

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Step 4

Being Where Your Buyers Are

You know your stuff. Now it’s time they knew it, too. By packaging, delivering and sharing your expertise to ideal buyers — when and how they want it — we’ll transform skeptical prospects into happy leads, without interrupting their day or overburdening their inbox.

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Step 5

Delivering Leads & Report Results

The secret to inbound marketing is that there is no secret. Like any business goal, success requires strategy, time and a willingness to keep delighting visitors so leads turn into customers. Done right, inbound provides measurable return. That’s why we track everything from site traffic to social media reach, visitor-to-lead conversion and more, to ensure you’re always heading in the right direction.