You know you need to do more to drive qualified leads to your sales team. But marketing seems so convoluted these days, it’s hard to sort out which channels to choose, never mind what messages to put out. So where do you begin?
Success starts with knowing your audience.
That’s where HELLO Marketing shines. We’ll uncover deep insights about your buyers during every phase of the purchase process. Then, we’ll develop a smart strategy for putting those insights to work for you.
With a unique blend of in-depth research, responsive data and robust technology, we help growing businesses like yours say goodbye to ineffective random marketing efforts…and hello to qualified leads.
WHAT IS INBOUND MARKETING?
Simply stated, inbound marketing draws qualified prospects to you. Unlike the “interruptive” outbound tactics of the past (think TV or print ads, cold calling or knocking on doors), inbound marketing makes prospects more receptive because they’re engaging with you on their own terms. You know the importance of a sales funnel — think of inbound as your highly efficient marketing funnel.
When you understand what buyers are looking for, you can deliver relevant, optimized content at the right time
Turn leads into customers by nurturing qualified prospects with tailored messages, landing pages and calls to action
Imagine filling your team’s sales funnel with leads that are deep into the sales cycle. That’s the power of inbound done right
Regular analysis is the key to success — from weekly and monthly progress to SEO visibility, social media engagement and more
OUR 5-STEP APPROACH
At the heart of every effective marketing plan is an ongoing strategy to build your brand and cost-effectively capture qualified leads. Our robust five-step process will help your business leverage the power of digital to do just that.
WHY IT WORKS
Lots of companies can sell you a marketing automation platform. Or content. Or social media management. But to us, they all overlook a vital piece of the puzzle — developing a deep understanding of your buyer audience(s), how they think and, most importantly, why and how they buy.
By understanding the specific behaviors, triggers and pain points of your audience, you gain the benefits of better leads, lower costs and no more frustrating random acts of marketing. Suddenly, reaching your growth goals seems a whole lot easier.