With all the things you must think about when hiring a B2B marketing agency, it’s easy to overlook the relationship aspect. Sure, you may consider references and personal impressions of the individuals pitching for your business, but do you really dig deeper into what working with an agency really looks and feels like?
Inbound Marketing
How to Boost Your Technical Marketing with Content
There’s a common misconception about technical marketing. Because it’s built on the premise that the audience has, at the very least, a basic understanding of the technology product or service that is being marketed, traditional tech marketing tends to focus on features and specifications. In fact, technical marketing often uses jargon and “insider information” that…
Why Inbound vs. Outbound Marketing is Not the Right Question
Somewhere along the way marketing strategies started competing with one another. Computers opened up a whole new way to reach audiences and inbound marketing was born. The comparisons began: inbound vs. outbound marketing, online vs. offline marketing, direct mail vs. email marketing, paid (SEM) vs. organic (SEO). The problem is, these generic comparisons are not…
Things to Consider Before Hiring an Email Marketing Consultant
Do you need an email marketing consultant? Do you realize that on average, we make roughly 35,000 choices every day?! From personal preferences to business decisions, we determine how we proceed on numerous options placed in front of us. (We can debate the pros and cons of deciding to actually conduct that count later.) One…
Marketing Inertia: The Cost of Doing Nothing
Chances are, you know established B2B companies that have achieved a decent level of success without spending much time or energy on marketing. Maybe yours is one of them. Sure, you may have dabbled in email marketing, invested in a website, and attend a trade show or two each year. The problem is, you are…
