Digital Marketing Automation for Online Lead Generation
Your Online Lead Generation Tool
Wouldn’t it be great to have a tool to help you perform marketing tasks more efficiently, monitor the effectiveness of your campaigns, and support your lead generation marketing efforts?
Well, digital marketing automation does that and so much more!
What is digital marketing automation?
Digital marketing automation is essentially a management tool. It means using marketing automation software to streamline marketing activity and implement your digital marketing strategy.
Can digital marketing automation replace the hard work of a lead generation agency? Absolutely not. When it’s used randomly…without with a smart strategy for online lead generation… marketing automation won’t bring you results. But when combined with the expertise of your marketing & lead generation agency, and a proven process, it’s an incredibly powerful part of the toolkit.
So, what can digital marketing automation do for your business?
Manage marketing activity for targeted leads generation
At HELLO Marketing, we use digital marketing software to put your lead-generation strategy into action and report to you on its effectiveness. Here are just a few of the tactics we can put into play:
email marketing
lead scoring
lead nourishing
social media management
campaign management
reporting and analytics
Keep prospects engaged with targeted communication
Digital marketing automation provides a personal approach. Linking “personal” and “automation” might sound contradictory. But the fact is, digital marketing software can turn a website visitor from a casual viewer into a genuine lead by sending them personalized information at just the right time.
Marketing automation technology helps us track prospects’ interest level in your product or service, and where they are in the purchase process. We use that information to engage and communicate with your buyers online until they are ready to buy. We serve up the right information for each prospect when they need it, so no lead falls through the cracks.
Provide sales with buyer insights
Marketing automation software does more than help your agency manage marketing campaigns. Your sales team can also use the software to get valuable information about your prospects. Salespeople love the insights digital marketing automation provides.
Before an introductory call with a new prospect, imagine if you had a crystal ball that could reveal what your prospects have been doing on your website. What could you learn if you knew which pages, blog posts, ebooks, and videos they saw?
Digital marketing software can provide clues about where a buyer is in their buying journey. Armed with that intelligence, your sales team can engage with prospects in a more targeted way.
Measure digital marketing effectiveness and ROI
A “set it and forget it” attitude is not what good marketing is about. HELLO Marketing continuously monitors each and every aspect of a campaign, looking to improve where needed and leverage where successful.
We watch each and every tactic in a campaign and analyze its performance. From the blog post to the landing page to the social media posts, marketing automation allows us to see how every tactic contributes to the goal of generating leads. It also allows us to provide you with marketing progress reports. Every month, we report deep, robust analytics with clear transparency and a focus on return on investment.
Which marketing automation platform?
HELLO Marketing uses HubSpot marketing automation, which is a leading marketing automation platform. HubSpot provides excellent online lead generation tools as well as comprehensive reports that confirm how well you’re meeting marketing goals.
Here’s the bottom line: any business that wants to engage in online lead generation must use a highly-rated digital marketing automation program, like HubSpot marketing automation, to bolster the success of their digital marketing strategy.
