B2B SEO / Search Marketing
Why you need SEO for your B2B website
Even if your website features modern graphics and great content, you won’t attract the right visitors (or enough of them) unless your website is optimized for search engines. That’s what B2B SEO, or B2B search marketing, is all about.
Think about what you did to get to this web page. Chances are, you went to your browser and typed something like: “what is search marketing for B2B.” Your browser served up a list of results. You clicked on a link that looked promising, and got to this page on HELLO Marketing’s website.
You just made SEO work for you to find the answers to your questions about search marketing. HELLO Marketing made SEO work by helping people like you, who have questions about the services we offer, to find our website. Using the same principles, HELLO Marketing can attract the right visitors to your website.
How B2B search marketing drives buyers to your website
Your prospects, people who want and need what you sell, are on their computers (as well as phones & other devices) searching for information. Google presents them with a ranked list of search results based on what they typed. Where are you on that list? Are you near the top or down on page 7…or not on the list at all? Obviously that has a huge impact on whether or not a prospect winds up on your website.
SEO moves your pages up in the search rankings. Doing B2B search marketing well also encourages prospects to click on your listing, because it closely matches what they’re looking for.
What does it mean to optimize your website?
Essentially, search marketing centers around SEO keyword research. It identifies the phrases your buyers are typing into Google to find what they want and need. It also uncovers the competition around keywords and helps to pinpoint the ones that your company can and should rank for.
Armed with that information, your website pages are optimized with sets of carefully chosen keywords using proven B2B SEO tactics.
It’s important to understand that SEO optimization (when done correctly) is not a one-time activity. It’s an ongoing process that improves your rankings and grows your site traffic over time.
HELLO Marketing’s B2B SEO process
We like to explain the SEO process by saying it’s both an art and a science. There’s a great deal of data and technical expertise behind it, but it’s also a craft that requires a deep understanding of your company, your buyers and your market. That’s why a specialized SEO keyword research service will often fail to deliver results: they don’t know enough to hone in on what’s right for you.
As a full-service digital marketing agency, HELLO Marketing has both the B2B search marketing expertise and a comprehensive, intelligence-driven process that produces qualified leads for your business.
Our SEO process includes these steps and deliverables:
- A comprehensive technical audit of your website to identify improvements that can drive traffic. For businesses that need to attract location-specific searches, we also perform a citation check and recommend changes if needed.
- A analysis of your competitors’ websites to learn what’s working well for them.
- In-depth keyword research to discover a comprehensive set of targeted SEO key phrases for your website.
- A roadmap that suggests content and structural changes for your website, and assigns valuable key phrases from the keyword research to pages on your site.
- Development of a comprehensive content keyword database that informs your content strategy and supports ongoing content creation.
At the completion of our initial B2B search marketing process, we deliver a plan specifically designed to help your website pages rank higher in search results and get found by the right people. Then we execute, monitor and continuously refine that plan.