B2B Content Marketing Strategy
The role of quality content in digital marketing
Digital marketing is all about attracting buyers to your website. But not just any buyers. You want the right buyers; qualified prospects who want and need your products and services. That’s why B2B content marketing strategy, and quality content creation based on that strategy, is key to digital marketing success.
Publishing quality content that your buyers want and need does several things:
- Attracts the right prospects to your website.
- Encourages prospects to trust you as a helpful resource.
- Converts website viewers into leads that feed your sales funnel.
What is B2B content marketing strategy?
Let’s start with what B2B content marketing strategy is NOT: starting a blog on your website, posting random articles every so often, and hoping buyers will read them. If you’ve tried this, you already know it doesn’t bring in leads.
B2B content marketing strategy intended to drive lead generation is, well, much more strategic. It means developing a plan for publishing content that is based on intelligence, such as:
- What your buyers want and need to know
- Phrases they search for
- Where they spend their time online
- Where they are in the purchase process
- Seasonal factors impacting your market
- Industry trends and subjects
- Your sales goals
- And lots more.
As you can see, content marketing for B2B requires expertise as well as deep insights about your buyers and your market. HELLO Marketing is the B2B content strategy agency guaranteed to bring you qualified leads, because we have both the know-how and a proven process.
How HELLO Marketing develops your B2B content marketing strategy
Before we even think about B2B content marketing strategy or creating content, we dig deep to uncover key insights about your buyer. We work with you to identify and quantify your goals. And we research your market and your competition.
Armed with that knowledge, we develop a targeted content plan to attract the right prospects to your website and convert them into leads. Your B2B content marketing strategy might also include targeting specific high-value prospects, or using content to help leads move faster through the funnel toward a purchase.
We shoulder the burden of creating content
When we talk about creating content for your marketing, what kinds of content are we talking about? Well, that all depends on what kinds of content your buyers want to consume.
In most cases, we’re talking about regular blogs and longer-form website pages that address topics of interest to your buyers. We’re also talking about what we call “content assets:” high-value pieces that serve to convert visitors into leads, and serve as aids for your sales staff. And we also mean emails, videos, and even webinars that help your leads move through the evaluation process to become customers.
If you’re like most, the thought of creating all that content is enough to make your head spin! Not to worry. A HELLO Marketing B2B content writer works with your staff to gather subject matter expertise. Then our team handles the heavy lifting associated with content creation (writing, editing, graphic design and production). Our process results in high quality content that you’ll be proud to share with your prospects and customers. And of course, it brings you results.
Check out some examples of our content.
