1. Decide who owns sales lead management While Sales and Marketing teams should be collaborating closely on all aspects of sales lead management, determining who should own it will largely depend on a company’s strategy for generating new business leads.
How Do You Define a Sales Qualified Lead?
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer?
When, Why and How to Develop a Buyer Persona for Your Company
Is your marketing strategy at the beginning of a rapid downward spiral and you don’t know why? You’ve tried so many marketing tools and strategies during your time as a business owner but nothing seems to be working. Even though you thought you were doing everything right, you’re not seeing much of an ROI from…
