So you’ve decided it’s time to get serious about customer satisfaction. Like any good marketing professional, your go-to tactic for evaluating success and establishing a baseline for improvement is the never-fail Net Promoter Score survey. It’s only a two question survey. Simple, right?
1. Decide who owns sales lead management While Sales and Marketing teams should be collaborating closely on all aspects of sales lead management, determining who should own it will largely depend on a company’s strategy for generating new business leads.
Do you truly know when a prospect is what we call a sales qualified lead — someone who has shown a genuine interest in your product or service and is ready to become a paying customer?